The Facebook™ ADcelerator Online Training Programme With Emma Van Heusen

The secret to Mastering Facebook Ads is more accessible than ever.

Always wanted to join my Group Coaching programme but could never afford the investment?

Now you can get instant access to my sell-out Facebook ADcelerator training at a fraction of the investment.

Over the last 4 years I’ve taught over 600 Social Media Managers, freelancers and entrepreneurs how to run Facebook Ads to grow their business, make more money and build more choice and freedom into their lifestyle.

During this time, I’ve also noticed there are people who simply can’t afford the investment to be supported by myself and my team of coaches (my courses range from £4997 up to £15,000) but still desperately want to skill up on how to run Facebook Ads and funnels.

It can be an endless circle of not having the money to invest, and because you can’t invest you don’t have the skills you need to grow your business and live life on your terms.

That’s why I’ve created this online self-study programme to meet you where you’re at. All you need to do is make the decision to go all in and you are weeks away from possessing the skills you need to become a competent Facebook Marketer.


“I’ve tripled my monthly invoice in 12 weeks and can only see it rising”

   Faye Morgan, 365 Day Social

So you’re interested in understanding more about Facebook™ Ads but can’t afford the full investment?

I hear ya! I speak to lots of people who would love to join my group online programme but can’t afford the investment – usually because they don’t have the skillset or confidence to charge big retainers and instead are low-balling with hourly rates that make it impossible to get out of the weeds.

If this is you then read on as this programme can help you break the cycle.

Now you can learn the skills at your own pace in my self-study version of the group online programme. This means you get access to all the modules to sharpen up your skills without the added investment of the additional support that me and my team provide. Instead of the live coaching element, you’ll have access to replays of previous coaching calls. If at a later stage, you want to upgrade to get the full coaching experience with me and my team, then you can.


Frustration-proof bitesize training videos in each of the modules

So you can upskill yourself in your own time (be that before the kids wake up or when you can steal an hour to yourself at the local coffee shop). The videos are full of gold and empty of fluff and include the latest tricks and hacks to set you up for success. They’re designed to give you the exact training you need and no more, and they’re all stored in your own online dashboard so you can dip in and out whenever suits you. Also, did I mention you get LIFETIME ACCESS*? So, if you ever want to refer back after you finish the programme, you can.


Over the shoulder examples from my business

So you can see exactly what I do for my own clients and more importantly, WHY. This programme is all about the “how” of Facebook™ Ads, but it’s also about the strategy behind the how. The strategy is where the true value of your service is. You can create a beautiful ad, but if you don’t know what to do with it and what to pay attention to when making decisions, you won’t get the results you’re truly capable of. The course walks you through the entire process — both the thinking and the doing as if you don’t know how to run funnels, you’re leaving masses of money on the table and makes your job more difficult.


All my best practices, hacks, and tips.

So you can do hard things the easy way — and the RIGHT way! I am very open about how I run my business, how I get clients and also the prices that you should be charging. I want you to learn from my mistakes and also from my successes which is how I’ve gone from sitting in the job centre to being invited to Necker Island to a Mastermind with Sir Richard Branson.

More businesses are running ads than ever before — which means more brands need expert help to harness the power in the arena (and are willing to pay for it)

There are more businesses than ever wanting to advertise on the platform, which means the demand for Facebook™ Marketers is growing. Bring into the mix the new IOS updates and now people with real knowledge and expertise are leaving the wingers, chancers and DIYers for dust. Become one of those experts and you’ll have clients clamouring to work with you and pay you handsomely for your services. The more clients you work with, the more results you’ll have to shout about. And soon enough, you’ll be able to raise your rates to the premium level that reflects the true value of your skills and only take on the clients you want to work with rather than saying “Yes” to anything that comes your way.


Vanessa Rinaldi, Owner of Mrs Social

Hear how this course has turned Vanessa’s business around

Niyc Pidgeon, Multi 8-Figure Business Mentor, Award Winning Positive Psychologist and Hay House Author

Caroline Webb, Owner of Socialeyes Digital

Hear how Caroline has triped her income as continues to be mentored by me

Sign up for the Facebook™ ADcelerator Online Training Programme today and get your business (and profits) tripled.

Bitesize training videos in each of the modules (with lifetime access*)

ALL my best practices, hacks, and tips (both for ads and running a business)

Over-the-shoulder examples from my business

Hi! I’m Emma Van Heusen, and in my experience, you can’t become a true expert unless you’re trained by a true expert. I was lucky enough to start on this journey being mentored by Facebook’s own Global Strategy Team and then went on to invest heavily in advanced training by some of the best-known Facebook Marketers in the World. This played a h-u-g-e part in giving me the confidence to niche down from general social media services to niching into Facebook and Instagram ads and that enabled me to grow my business to multiple 6-figures in less than 7 months.

The Facebook™ ADcelerator Online Programme was created for you if you feel like:

You’re just dabbling in Facebook™ Ads at the moment and don’t feel confident to go “all in” because WOAH they seem complicated and make you want to lie down in a dark room with a flannel on your head

When a client asks you to do Facebook™ Ads for them, you’re “winging it” because you don’t have a deep understanding of what to do, why to do it, and how to analyse what you have done so that you can make data-driven decisions

You say yes to work because you can do it and not because you want to, and you really want to find that sweet spot that has you getting out of bed with a spring in your step instead of a heavy heart

You think you charge enough but when you add up all the out of hours and overtime you do and calculate your hourly rate it’s lowball... and you find yourself wondering if it’s worth the stress and would you be better off getting a job in a supermarket?

You’re bored in your business and need a new, exciting challenge that’s going to fulfil you, both mentally and financially

Your abilities can go beyond social media management and you want to become a go-to expert for something specific that people are increasingly willing to invest in

You prefer to self study and go at your own pace and are happy to not have live coaching calls in your weekly schedule

You aren’t able to invest in the full programme, but know that understanding Facebook Ads is exactly what your business needs right now

Have a busy life and need the flexibility to learn on your schedule

Here’s a closer look at the in-demand gold your brain is going to be armed with after completing the programme.

  • Get super familiar with the entire architecture of the dashboard and know exactly where to go for what
  • Understand the different ad objectives and how they can drastically affect your results
  • Knowing your way around the different campaign levels and what each one means
  • Ditch the fear around Business Manager so you can onboard new clients with confidence
  • Get to grips with all the different types of ads that are available to choose from and which ads work best in different niches (this is KEY to becoming an expert)
  • Gain a deeper understanding of the algorithm and, more importantly, how to use it to beat the big brands with deep pockets
  • Swipe my best hacks to help you harness the power of social proof to rev up your results
  • How and why ‘unicorn ads’ can be crucial in the auction process and how to rank better in the newsfeed
  • Understand the true value of different audiences and where you should be paying the most attention and focusing your budget
  • Know exactly how to build awesome audiences so you can put your ad in front of the right person — this is critical and so many get it wrong (which is when the costs go up and the ads don’t convert!)
  • Leverage your time effectively, so you never fall down another Facebook Ad rabbit hole or make an uninformed choice again
  • Hacks and tools I use in my business to cut down on time spent on audience research
  • Master how to write captivating ad copy (and write it fast!) that makes your ideal audience feel like you’re reading their mind and has them primed to click
  • Be able to select scroll-stopping visuals to pair with your captivating copy so your ads get noticed above the noise
  • Understand the strategy behind a high-performing ad and why this is what underpins ad success
  • The importance of split testing to find the hooks and imagery that resonates with different audience segments
  • Understand the epic power of pixels and events and how to leverage them to ensure your targeting is laser focused (this goes far beyond simply placing a pixel on a page!)
  • Maximise your clients’ ROI by being able to use the data to build even more effective audiences and retargeting audiences
  • Understanding the importance of the long game and how events and triggers can help in this process
  • How to segment your audiences and create VIP audiences that can significantly improve your campaigns
  • Understand how a sales funnel works and where Facebook Ads fit into that so you can build highly effective campaigns that work together and don’t leave money on the table
  • Get an overview of sales psychology and how to implement this in your funnels based on the trends we are seeing
  • Increase the value you can offer your clients by knowing how to increase conversion rates to provide them with optimum results
  • Understand what kind of funnels to run for different verticals and even how to run them in your own business to get leads
  • Know exactly how to map and build an enticing ad campaign that helps clients build their email lists - the money is in your list as they say
  • Understand the ad spend you need to get the specific results your clients want and how different metrics can drastically affect the outcome
  • Know the considerations you need to make to assess whether a desired result is achievable, the key metrics you need to keep an eye on and how to identify bottlenecks that are sabotaging performance
  • Know exactly how to map and build a click-worthy funnel for both ecommerce and lead generation brands
  • Understand how to take a potential customer to an actual customer spending money and the metrics to help determine how much budget you need to get a particular result
  • Understand the other influencing factors of your ads that can help or hinder their performance
  • Understand how to improve your campaigns once they're running to maximise the return from the ad spend
  • Be able to analyse the data and use it to make smart, data-driven decisions so you know what to capitalise on and what to scrap to confidently scale the campaign, both horizontally and vertically
  • Be able to work out why a campaign is stalling (without going into panic mode, because this will happen at some point!) or why something that was working suddenly isn't and what to do to get it back on track
  • Learn industry tips and hacks and the levers to pull on
  • Steal my best tips on finding great clients and building revenue streams from when I started building my own business and what's worked for my previous students
  • Get my most practical advice on how to leverage the incredible skills you've learnt so that you can position yourself as an expert
  • Understand how to price yourself and the value ladder you can use in your business to grow steadily
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Frequently Asked Questions

If you’ve had experience boosting the odd post then that will set you in good stead. If you haven’t then I would encourage you to open an ad account before starting the course and get yourself familiar with the Facebook™ Ads Manager dashboard even if nothing there means anything to you as yet. By the time the course has finished, going in there will feel like second nature and you’ll be interpreting data like a pro!

On average the lessons will take an hour or under to go through.

No, there aren’t any assignments to submit and you set the pace. Sometimes life gets in the way and you may fall behind at times due to other commitments or unexpected events. You can simply continue the course when you’re ready without feeling overwhelmed.

Without a doubt. Facebook™ and Instagram are where all the brands both big and small are shifting their budgets because there are no other platforms that have the targeting capabilities and volume of traffic. Think global, not local – there is more than enough work to go round and most course attendees make their investment back within a few months of completion, if not sooner. Some have even recouped their investment before completion!

You get access to the course for life.

Yes, our team regularly goes through the course to ensure all modules are current.

Build Your Ad Campaign Like A Pro


for Social Media Managers, Coaches and Entrepreneurs

If setting up an ad campaign makes you feel like lying in a dark room with a flannel on your forehead, then this challenge is for you.

Starting Monday 29th April at 10am BST