The Facebook™ ADcelerator Group Training Programme With Emma Van Heusen
Stop ‘winging it’ with your ads and become a confident Facebook™ Marketer in 12 weeks.
“I’ve tripled my monthly invoice in 12 weeks and can only see it rising”
So you’re interested in understanding more about Facebook™ Ads?
Good move, I did it and have never looked back. While everyone else is talking about how much “competition” there is in the ads world and how running ads is becoming “too expensive,” you’re here recognising the huge opportunity at your fingertips.
And it really is a huge opportunity. Literally at your fingertips. Here’s why.
More businesses are running ads than ever before — which means more brands need expert help toharness the power in the arena (and are willing to pay for it)
Anna Frapwell, Neon Digital Clicks
“I made my money back from the course before it had finished and am now enjoying £5.5k months thanks to Facebook™ Ads and associated work”.
FB Ads are seen as a bit of a dark art — which means businesses are becoming more understandingof the importance of strategy
Mel Eilers, Owner of Socially Sound
“It’s like someone has given me a shot of adrenaline and I am going to get stuff done. Woe betide anyone who tells me otherwise!"
Many have had their fingers burned by FB Ads “experts” in the past — which means just like cream, the true experts rise to the top
Jenny Hall, One Voice Marketing
“This course has been a gamechanger for me both personally and professionally. Despite having the Social Media Marketing skills, I’d always held back from approaching the big brands because I lacked the Paid Social expertise. I had a stuck mindset. This course sorted me out on both counts, so much so, I’m on her Agency Accelerator programme now to learn how to scale!”
Are you ready to step out of the role of being stressed out and ‘winging’ it and into the role of a FB Marketer who knows their shizzle and charges their worth?
The Facebook™ ADcelerator was created for you if you feel like:
Some Urban Myths Busted
You don’t need to be a math whizz to run smoking hot campaigns (I got a D in GCSE math — and that was even after my parents hired me a tutor!!!)
You don’t need to be super creative and get excited every time someone mentions Canva.
You do need a ‘can-do’ attitude as this course gets serious results if you come to it ‘all in’.
You don’t need to have had previous experience running Facebook™ Ads, BUT you do need a desire to learn a skill and put in the work to understand how to leverage this.
The mindset part is not ‘woo woo’ hocus pocus. This is the stuff that EVERY SINGLE OF MY MENTORS has taught me without fail and seeing as they are all highly successful business owners and multi-millionaires I sat up and paid some serious attention.
THIS IS NOT ANOTHER COURSE TO LEARN A NEW SKILL THAT YOU DON’T DO ANYTHING WITH. THIS IS ABOUT LEARNING A NEW SKILL AND UNDERSTANDING HOW TO PUT THIS INTO ACTION TO BUILD A BUSINESS THAT EXCITES YOU.
Here’s a taste of how I’ll be helping you succeed
inside the Facebook™ ADcelerator
Let’s be clear. This is not some course about how to throw an ad together and understand some of the
data – there are heaps of those courses around. This is a unique and transformational blend of strategic
upskilling, mindset support, and personalised business advice.
This is the course that I wish I'd taken when I first started out. It would have saved me a lot of time and money!
As far as I’m concerned, there’s no point giving you everything you need to know to run successful ad campaigns for your clients if you don’t have the confidence to put yourself out there in the first place (so clients know how to hire you!) and you don’t have your business set up for long-term success. Without fail, all of my mentors have taught me the importance of mindset and I truly believe this is the missing piece of the puzzle that turned my business around.
Because, yes, long-term success is what you’re going to be set up to have once you’ve been through this programme. This course is the one I wished I’d had when I first started out.
On our 12 week journey together you will receive:
Weekly live mentoring from me, EmmaSo you can bring whatever questions you have to my table (via Zoom video call!) and get in-depth, personalised guidance. This is a high-touch program, and I am heavily involved in your progress. This live mentoring isn’t just limited to Q&A though, you can also get my eyes on your own ad accounts and get real time feedback on your actual client campaigns if you’re running them. Magic happens on these calls! And if you can’t make them live? You get access to all the replays.
Bitesize training videos in each of the 12 weekly modulesSo you can upskill yourself in your own time (be that before the kids wake up or when you can steal an hour to yourself at the local coffee shop). The videos are full of gold and empty of fluff and have been revamped with all the latest tricks and hacks to set you up for 2020. They’re designed to give you the exact training you need and no more, and they’re all stored in your own online dashboard so you can dip in and out whenever suits you. Also, did I mention you get LIFETIME ACCESS*? So, if you ever want to refer back after the programme is finished, you can.
Over the shoulder examples from my businessSo you can see exactly what I do for my own clients and more importantly, WHY. This programme is all about the “how” of Facebook™ Ads, but it’s also about the strategy behind the how. The strategy is where the true value of your service is. You can create a beautiful ad, but if you don’t know what to do with it and what to pay attention to when making decisions, you won’t get the results you’re truly capable of. I’ll walk you through the entire process — both the thinking and the doing as if you don’t know how to run funnels, you’re leaving masses of money on the table and makes your job more difficult.
ALL my best practices, hacks, and tips (both for ads and running a business)So you can do hard things the easy way — and the RIGHT way! I am very open about how I run my business, how I get clients and also the prices that you should be charging. I want you to learn from my mistakes and also from my successes which is how I’ve gone from sitting in the job centre to being invited to Necker Island in 2020 to a Mastermind with Sir Richard Branson.
Monthly mindset calls with renowned coach, Andrea CallananSo you can take your new set of super-skills out into the market with the confidence of a rockstar. You can know everything there is to know about ads, but if your fears, doubts, and limiting beliefs are stopping you from showing up online, you’ll do yourself and your potential clients a huge disservice. People will want to pay money to you — but they have to know who you are and why you’re the best choice! Andrea’s (literally mind blowing) monthly mindset sessions will help you accelerate your self-belief and confidence to help set you up for success. This is not ‘woo woo’ nonsense. These are the practical steps that some of the most World’s most successful entrepreneurs deploy in their daily lives to set them apart from the competition and are used by every Facebook™ Ad mentor I have ever worked with.
Private Facebook™ group for your cohortSo you can connect with your fellow ambitious ads-experts-to-be as well as my amazing support crew who are in the group every day, ready to support you. This programme is as much about the community as it is about the Facebook™ Ads work you’ll be transforming yourself with. When you have a bunch of peers who are “doing the thing” alongside you, even when you have moments of doubt, you’ll know you’re never alone and a cheerleader is only a click away and many great collaborations have been formed.
All updated for 2020, here’s a closer look at the in-demand gold your brain is going to be armed with after 12 weeks.
I want you to learn from my mistakes and also from my successes which is how I’ve gone from sitting in the job centre to being invited to Necker Island in 2020 to a Mastermind with Sir Richard Branson!
- Get super familiar with the entire architecture of the dashboard and know exactly where to go for what
- Understand the different ad objectives and how they can drastically affect your results
- Knowing your way around the different campaign levels and what each one means
- Ditch the fear around Business Manager so you can onboard new clients with confidence
- Get to grips with all the different types of ads that are available to choose from and which ads work best in different niches (this is KEY to becoming an expert)
- Gain a deeper understanding of the algorithm and, more importantly, how to use it to beat the big brands with deep pockets
- Swipe my best hacks to help you harness the power of social proof to rev up your results
- How and why ‘unicorn ads’ can be crucial in the auction process and how to rank better in the newsfeed
- Understand the true value of difference audiences and where you should be paying the most attention and focusing your budget
- Know exactly how to build awesome audiences so you can put your ad in front of the right person — this is critical and so many get it wrong (which is when the costs go up and the ads don’t convert!)
- Leverage your time effectively, so you never fall down another Facebook™ Ad rabbit hole or make an uninformed choice again
- Hacks and tools I use in my business to cut down on time spent on audience research
- Master how to write captivating ad copy (and write it fast!) that makes your ideal audience feel like you’re reading their mind and has them primed to click
- Be able to select scroll-stopping visuals to pair with your captivating copy so your ads get noticed above the noise
- Understand the strategy behind a high-performing ad and why this is what underpins ad success
- The importance of split testing to find the hooks and imagery that resonates with different audience segments
- Understand the epic power of pixels and events and how to leverage them to ensure your targeting is laser focused (this goes far beyond simply placing a pixel on a page!)
- Maximise your clients’ ROI by being able to use the data to build even more effective audiences and retargeting audiences
- Understanding the importance of the long game and how events and triggers can help in this process
- How to segment your audiences and create VIP audiences that can significantly improve your campaigns
- Understand how a sales funnel works and where Facebook™ Ads fit into that so you can build highly effective campaigns that work together and don’t leave money on the table
- Get an overview of sales psychology and how to implement this in your funnels in 2020 based on the trends we are seeing
- Increase the value you can offer your clients by knowing how to increase conversion rates to provide them with optimum results
- Understand what kind of funnels to run for different verticals and even now to run them in your own business to get leads
- Know exactly how to map and build an enticing ad campaign that helps clients build their email lists – they money is in your list as they say
- Understand the ad spend you need to get the specific results your clients want and how different metrics can drastically affect the outcome
- Know the considerations you need to make to assess whether a desired result is achievable and the key metrics you need to keep and eye on and how to identify bottlenecks that are sabotaging performance
- Know exactly how to map and build a click-worthy funnel for ecommerce brands that helps them sell more of their products
- Understand how to take a potential customer to an actual customer spending money and the metrics to help determine how much money you need to get a particular result
- Understand the other influencing factors of your ads that can help or hinder their performance
- Understand how to improve your campaigns once they’re running to maximise the return from the ad spend
- Be able to analyse the data and use it to make smart, data driven decisions what to capitalise on and what to scrap, so you can confidently scale the campaign, both horizontally and vertically
- Be able to work out why a campaign is stalling (without going into panic mode, because this will happen at some point!) or why something that was working suddenly isn’t and what to do to get it back on track
- Learn industry tips and hacks and the levers to pull on
- Steal my best tips on finding great clients and building revenue streams from when I started building my own business and what’s worked for previous ADcelerator students
- Get my most practical advice on how to leverage the incredible skills you’ve learnt so that you can position yourself as an
- Understand how to price yourself and the value ladder you can use in your business to grow steadily
Once you have graduated, I throw a grad party so we can meet up in real life. By this time we are a tight knit group and have been on such an incredible journey together that it’s time to celebrate!
For those that wish to carry on learning, you are also then eligible to join my membership which is a hive knowledge, with monthly trainings from me plus monthly masterclasses from the leaders in their field and weekly calls with my team.
FEEDBACK ON THE FACEBOOK™ ADCELERATOR FROM SOME OF MY GRADUATES
Vanessa Rinaldi, Owner of Mrs Social
Hear how this course has turned Vanessa’s business around
Fay Morgan, Owner of 365 Day Social
Hear how Fay has 5x’d her income
Caroline Webb, Owner of Socialeyes Digital
Hear how Caroline has triped her income as continues to be mentored by me