The Facebook ADcelerator Group Training Programme With Emma Van Heusen

Are you ready to learn how to create a thriving business by running ad campaigns with confidence?

If you want to learn ads to offer it as a service for your clients and create a freedom-based business, or so that you can run them for your own business without stressing over giving your hard earned cash to Zucks, this programme is for YOU.
5/5

“I’ve tripled my monthly invoice in 12 weeks and can only see it rising”

   Faye Morgan, 365 Day Social

Are you ready to learn how to create a thriving business by running ad campaigns with confidence?

If you want to learn ads to offer it as a service for your clients and create a freedom-based business, or so that you can run them for your own business without stressing over giving your hard earned cash to Zucks, this programme is for YOU.
5/5

“I’ve tripled my monthly invoice in 12 weeks and can only see it rising”

   Faye Morgan, 365 Day Social

So you’re interested in understanding more about Facebook Ads?

Good move, I did it and have never looked back. While everyone else is talking about how much “competition” there is in the ads world and how running ads is becoming “too expensive,” you’re here recognising the huge opportunity at your fingertips.

And it really is a huge opportunity. Literally at your fingertips. Here’s why.

More businesses are running ads than ever before — which means if you become an expert at this you have a very powerful skill at your disposal.

With the demand so high for Facebook Ads, there has never been a better time to upskill either so you can offer this as a service and charge premium rates for it or so that you can confidently run funnels for your own business to get sales and leads on autopilot.

This is exactly what I do. I run an agency where I charge premium rates to my clients, so that I no longer have to say “Yes” to any work that comes my way and I also run my own funnels to scale my online business.

The more you hone your skills, the more your confidence is going to grow and before you know it, you’ve raised your status to that of the go-to person in your field or your business is starting to scale without you having to do any more work.

Anna Frapwell, Neon Digital Clicks

“I made my money back from the course before it had finished and am now enjoying £5.5k months thanks to Facebook Ads and associated work”.

FB Ads can be seen as a bit of a dark art, but you don’t need to be a member of MENSA to nail them. You just need to understand the strategy so you can beat the competition. It’s that simple.

Under my mentorship and the support of my amazing coaches (they’ve all been through my programme and run very successful businesses in their own right), we’ll guide you through from the foundations through to building funnels with confidence, so that you’ll be able to run ad campaigns for clients or your own business.

AND IF YOU GO THROUGH ALL THE MODULES AND FOR WHATEVER REASON DON’T FEEL READY. I’LL WORK WITH YOU UNTIL YOU DO. THAT’S HOW CONFIDENT I AM WITH THIS PROGRAMME AND THE RESULTS I GET.

Lorrain Doxey, Owner Doxey and Co

“After doing this programme I was able to retire my husband!”

Many have had their fingers burned by FB Ads “experts” in the past — which means just like cream, the true experts rise to the top.

People are quick to say that Facebook™ ads don’t work, but the truth is they absolutely work when you know how to run them properly. If they didn’t work there wouldn’t be so many brands wanting to use the platform – even the big brands are falling over themselves to have a piece of the action. The truth of the matter is that Facebook™ Ads are a dark art and you don’t know what you don’t know. When you know Facebooks™ Ads inside out and have a deep understanding of the strategy BEHIND running ads, you can build ads with confidence and there is no better feeling than that. This is what is going to stand you apart from 99% of those dabbling in Ads Manager hoping for the best. 

Jenny Hall, One Voice Marketing

“This course has been a gamechanger for me both personally and professionally. Despite having the Social Media Marketing skills, I’d always held back from approaching the big brands because I lacked the Paid Social expertise. I had a stuck mindset. This course sorted me out on both counts, so much so, I’m on her Agency Accelerator programme now to learn how to scale!”

Are you ready to step out of the role of being stressed out and ‘winging’ it and into the role of a FB Marketer who knows their shizzle and builds a thriving business?

Truthbomb: Although no one becomes an expert in anything overnight, you don’t need to be a data whizz or amazing with creative to get good at Facebook™ and Instagram™ Ads. You just need to follow my guidance and get the support from my team and in 12 weeks time you’ll know EXACTLY what you’re doing when you crank open Ads Manager.

Hi!

I’m Emma Van Heusen,

Agency Owner, Best-Selling Author and one of the top Facebook Ad Coaches globally.

I’ve been trained by Facebook’s Global Strategy Team, so have learnt from the best and it was an absolutele game-changer for my life and business. No longer was I being paid by the hour with low-ball clients, instead I was becoming fully booked with clients that valued my worth and working just a few hours a week!

This skill also allowed me to create and scale my coaching business, because I knew exactly how to get leads and sales on autopilot.

I went from being £20k in debt to creating a million-dollar business purely from understanding how to run Facebook and Instagram Ads. It really was that simple.

I don’t have any special skills. I was (and still am) a single Mum committed to changing my life. And I did and so can YOU.

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The Facebook ADcelerator was created for you if you feel like:

You’re just dabbling in Facebook™ Ads at the moment and don’t feel confident to go “all in” because WOAH they seem complicated and make you want to lie down in a dark room with a flannel on your head.

When a client asks you to do Facebook™ Ads for them, you’re “winging it” because you don’t have a deep understanding of what to do, why to do it, and how to analyse what you have done so that you can make data driven decisions.

You say yes to work because you can do it and not because you want to, and you really want to find that sweet spot that has you getting out of bed with a spring in your step instead of a heavy heart.

You think you charge enough but when you add up all the out of hours and overtime you do and calculate your hourly rate it’s lowball... and you find yourself wondering if it’s worth the stress and would you be better off getting a job in a supermarket?

You’re bored in your business and need a new, exciting challenge that’s going to fulfil you, both mentally and financially.

Your abilities can go beyond social media management and you want to become a go-to expert for something specific that people are increasingly willing to invest in.

You’re a business owner, entrepreneur or coach who wants to understand how to run Facebook Ads ads and funnels so that you can have leads and sales coming in on autopilot.

Some Urban Myths Busted

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You don’t need to be a math whizz to run smoking hot campaigns (I got a D in GCSE math — and that was even after my parents hired me a tutor!!!)

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You don’t need to be super creative and get excited every time someone mentions Canva.

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You do need a ‘can-do’ attitude as this course gets serious results if you come to it ‘all in’.

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You don’t need to have had previous experience running Facebook Ads, BUT you do need a desire to learn a skill and put in the work to understand how to leverage this.

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The mindset part is not ‘woo woo’ hocus pocus. This is the stuff that EVERY SINGLE OF MY MENTORS has taught me without fail and seeing as they are all highly successful business owners and multi-millionaires I sat up and paid some serious attention.

THIS IS NOT ANOTHER COURSE TO LEARN A NEW SKILL THAT YOU DON’T DO ANYTHING WITH. THIS IS ABOUT LEARNING A NEW SKILL AND UNDERSTANDING HOW TO PUT THIS INTO ACTION TO BUILD A BUSINESS THAT EXCITES YOU.

Here’s a taste of how I’ll be helping you succeed
inside the Facebook ADcelerator

Let’s be clear. This is not some course about how to throw an ad together and understand some of the
data – there are heaps of those courses around. This is a unique and transformational blend of strategic
upskilling, mindset support, and personalised business advice.

This is the course that I wish I'd taken when I first started out. It would have saved me a lot of time and money!

1

Weekly live mentoring from me, Emma

So you can bring whatever questions you have to my table (via Zoom video call!) and get in-depth, personalised guidance. This is a high-touch program, and I am heavily involved in your progress. This live mentoring isn’t just limited to Q&A though, you can also get my eyes on your own ad accounts and get real time feedback on your actual client campaigns if you’re running them. Magic happens on these calls! And if you can’t make them live? You get access to all the replays.

2

Bitesize training videos in each of the 12 weekly modules

So you can upskill yourself in your own time (be that before the kids wake up or when you can steal an hour to yourself at the local coffee shop). The videos are full of gold and empty of fluff and have been revamped with all the latest tricks and hacks. They’re designed to give you the exact training you need and no more, and they’re all stored in your own online dashboard so you can dip in and out whenever suits you. Also, did I mention you get LIFETIME ACCESS*? So, if you ever want to refer back after the programme is finished, you can.

3

Over the shoulder examples from my business

So you can see exactly what I do for my own clients and more importantly, WHY. This programme is all about the “how” of Facebook™ Ads, but it’s also about the strategy behind the how. The strategy is where the true value of your service is. You can create a beautiful ad, but if you don’t know what to do with it and what to pay attention to when making decisions, you won’t get the results you’re truly capable of. I’ll walk you through the entire process — both the thinking and the doing as if you don’t know how to run funnels, you’re leaving masses of money on the table and makes your job more difficult.

4

ALL my best practices, hacks, and tips (both for ads and running a business)

So you can do hard things the easy way — and the RIGHT way! I am very open about how I run my business, how I get clients and also the prices that you should be charging. I want you to learn from my mistakes and also from my successes which is how I’ve gone from sitting in the job centre to going to Necker Island to a Mastermind with Sir Richard Branson.

5

Monthly mindset calls with renowned coach, Andrea Callanan

So you can take your new set of super-skills out into the market with the confidence of a rockstar. You can know everything there is to know about ads, but if your fears, doubts, and limiting beliefs are stopping you from showing up online, you’ll do yourself and your potential clients a huge disservice. People will want to pay money to you — but they have to know who you are and why you’re the best choice! Andrea’s (literally mind blowing) monthly mindset sessions will help you accelerate your self-belief and confidence to help set you up for success. This is not ‘woo woo’ nonsense. These are the practical steps that some of the most World’s most successful entrepreneurs deploy in their daily lives to set them apart from the competition and are used by every Facebook™ Ad mentor I have ever worked with.

6

Private Facebook™ group for your cohort

So you can connect with your fellow ambitious ads-experts-to-be as well as my amazing support crew who are in the group every day, ready to support you. This programme is as much about the community as it is about the Facebook™ Ads work you’ll be transforming yourself with. When you have a bunch of peers who are “doing the thing” alongside you, even when you have moments of doubt, you’ll know you’re never alone and a cheerleader is only a click away and many great collaborations have been formed.

Here’s a closer look at the in-demand gold your brain is going to be armed with during our 12 weeks together.

I want you to learn from my mistakes and also from my successes which is how I’ve gone from sitting in the job centre to being invited to Necker Island to a Mastermind with Sir Richard Branson!

WEEK 1: MASTER ADS MANAGER AND BUSINESS MANAGER
  • Get super familiar with the entire architecture of the dashboard and know exactly where to go for what
  • Understand the different ad objectives and how they can drastically affect your results
  • Knowing your way around the different campaign levels and what each one means
  • Ditch the fear around Business Manager so you can onboard new clients with confidence
WEEK 2: UNDERSTAND AD FORMATS AND THE ALGORITHM
  • Get to grips with all the different types of ads that are available to choose from and which ads work best in different niches (this is KEY to becoming an expert)
  • Gain a deeper understanding of the algorithm and, more importantly, how to use it to beat the big brands with deep pockets
WEEK 3: SUCCESSFUL SOCIAL PROOFING
  • Swipe my best hacks to help you harness the power of social proof to rev up your results
  • How and why ‘unicorn ads’ can be crucial in the auction process and how to rank better in the newsfeed
WEEK 4: TARGETING + CREATING AWESOME AUDIENCES
  • Understand the true value of difference audiences and where you should be paying the most attention and focusing your budget
  • Know exactly how to build awesome audiences so you can put your ad in front of the right person — this is critical and so many get it wrong (which is when the costs go up and the ads don’t convert!)
  • Leverage your time effectively, so you never fall down another Facebook Ad rabbit hole or make an uninformed choice again
  • Hacks and tools I use in my business to cut down on time spent on audience research
WEEK 5: ANATOMY OF A HIGH-PERFORMING AD
  • Master how to write captivating ad copy (and write it fast!) that makes your ideal audience feel like you’re reading their mind and has them primed to click
  • Be able to select scroll-stopping visuals to pair with your captivating copy so your ads get noticed above the noise
  • Understand the strategy behind a high-performing ad and why this is what underpins ad success
  • The importance of split testing to find the hooks and imagery that resonates with different audience segments
WEEK 6: POWER OF PIXELS
  • Understand the epic power of pixels and events and how to leverage them to ensure your targeting is laser focused (this goes far beyond simply placing a pixel on a page!)
  • Maximise your clients’ ROI by being able to use the data to build even more effective audiences and retargeting audiences
  • Understanding the importance of the long game and how events and triggers can help in this process
  • How to segment your audiences and create VIP audiences that can significantly improve your campaigns
WEEK 7: THE IMPORTANCE OF FUNNELS
  • Understand how a sales funnel works and where Facebook Ads fit into that so you can build highly effective campaigns that work together and don’t leave money on the table
  • Get an overview of sales psychology and how to implement this in your funnels with the latest trends we are seeing
  • Increase the value you can offer your clients by knowing how to increase conversion rates to provide them with optimum results
  • Understand what kind of funnels to run for different verticals and even now to run them in your own business to get leads
WEEK 8: MAPPING OUT + BUILDING A LEAD-GENERATING FUNNEL
  • Know exactly how to map and build an enticing ad campaign that helps clients build their email lists – they money is in your list as they say
  • Understand the ad spend you need to get the specific results your clients want and how different metrics can drastically affect the outcome
  • Know the considerations you need to make to assess whether a desired result is achievable and the key metrics you need to keep and eye on and how to identify bottlenecks that are sabotaging performance
WEEK 9: MAPPING OUT + BUILDING AN E-COMMERCE FUNNEL
  • Know exactly how to map and build a click-worthy funnel for ecommerce brands that helps them sell more of their products
  • Understand how to take a potential customer to an actual customer spending money and the metrics to help determine how much money you need to get a particular result
  • Understand the other influencing factors of your ads that can help or hinder their performance
WEEK 10: OPTIMISE + SCALE YOUR AD’S SUCCESS
  • Understand how to improve your campaigns once they’re running to maximise the return from the ad spend
  • Be able to analyse the data and use it to make smart, data driven decisions what to capitalise on and what to scrap, so you can confidently scale the campaign, both horizontally and vertically
WEEK 11: REVIVE STALLING CAMPAIGNS
  • Be able to work out why a campaign is stalling (without going into panic mode, because this will happen at some point!) or why something that was working suddenly isn’t and what to do to get it back on track
  • Learn industry tips and hacks and the levers to pull on
WEEK 12: HOW TO FIND FACEBOOK ADS CLIENTS
  • Steal my best tips on finding great clients and building revenue streams from when I started building my own business and what’s worked for previous ADcelerator students
  • Get my most practical advice on how to leverage the incredible skills you’ve learnt so that you can position yourself as an
  • Understand how to price yourself and the value ladder you can use in your business to grow steadily
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Don’t just take my word for it...

Vanessa Rinaldi, Owner of Mrs Social

Hear how this course has turned Vanessa’s business around

Niyc Pidgeon, Multi 8-Figure Business Mentor, Award Winning Positive Psychologist and Hay House Author

Caroline Webb, Owner of Socialeyes Digital

Hear how Caroline has triped her income as continues to be mentored by me

Join the Waiting List to be the first to hear about our next cohort!

Frequently Asked Questions

If you’ve had experience boosting the odd post then that will set you in good stead. If you haven’t then I would encourage you to open an ad account before starting the course (we can help you with this) and getting yourself familiar with the Facebook Ads Manager dashboard even if nothing there means anything to you as yet. By the time the course has finished, going in there will feel like second nature and you’ll be interpreting data like a pro!
On average the lessons will take an hour or under to go through and then the weekly call takes between 60-90 minutes depending on the banter and questions. These calls are an integral part of the course and the attendees get a lot out of them and helps to accelerate their learning.
No you don’t. If you have live campaigns, we can review these for you week-on-week an give you feedback but you don’t need to be in order to go through the modules.
No, there aren’t any assignments to submit and you set the pace. Sometimes life gets in the way and you may fall behind at times due to other commitments or unexpected events. A lady during the February cohort had a baby but the support in the Facebook group meant she could continue when she felt ready without feeling overwhelmed.
You don’t need to be a smarty pants to run Facebook and Instagram Ads. I’m certainly not! You just need to go through the modules each week and step-by-step all the pieces of the puzzle will start to fall into place and you’ll know EXACTLY what you’re doing.
You get access to the course for life.
Yes, our team regularly goes through the course to ensure all modules are up to date.

Copyright 2024 Emma Van Heusen

Build Your Ad Campaign Like A Pro

FREE CHALLENGE

for Social Media Managers, Coaches and Entrepreneurs

If setting up an ad campaign makes you feel like lying in a dark room with a flannel on your forehead, then this challenge is for you.

Starting Monday 29th April at 10am BST